Lessons from creating WordPress plugins

Ever since I created Auction Nudge in 2008, customer support has been a top priority. People would email me their questions, problems and feature requests and I would go out of my way to help or accommodate them. It was important to me to keep my users happy and it made business sense to surpass expectations, even though the tool is completely free to use. While creating Auction Affiliate earlier this year, part of my strategy was to create a WordPress plugin which gave users a friendly interface for setting up the content they wanted Auction Affiliate to display on their site. I was happy with